Three years ago, Doris Payne, a jewel thief whose crime spree cost storeowners $2 million over five decades, pocketed a 3.5-carat diamond ring from El Paseo Jewelers. This infamous ring will be auctioned during our Grand Opening Celebration, with proceeds going to a worthy charity.
The ring will be auctioned via a silent auction on December 5th starting at 3:00pm and ending at 8:00pm at El Paseo Jewelers’ new location at 75-520 El Paseo, Ste. E. The Grand Opening Celebration will include refreshments, giveaways, and special prices on high-end jewelry and custom jewelry.
We invite our loyal customers and new friends to come see our new location and enjoy the ongoing grand opening sale. The winning bidder of the ring will be announced at 8 p.m. Proceeds from the winning bid f will be donated to the Self Esteem Program for Teen Girls at the Barbara Sinatra Children’s Center at the Eisenhower Medical Center.
“I understand that Doris Payne had a rough childhood that appears to have motivated her to a life of crime. I am hopeful that by donating the proceeds from the sale of the ring, we can make a positive impact on some young ladies the Coachella Valley,” said Raju Mehta, jeweler and owner of El Paseo Jewelers.
The Palm Desert high-end jeweler continues to be a leader in excellent service and craftsmanship with the largest selection of loose diamonds and fine jewelry in the Coachella Valley. The spacious new store will allow for an expanded selection of merchandise and more room to better serve customers. Mark your calendar and get your bids ready!